Rihanna is one of the biggest artists on the world stage and she performed for free. Why do artists perform for free at the Super Bowl?
Want to know what’s behind this benevolence?
The reason will reveal that the singer left profiting a lot with the decision. See now, after all, why Rihanna and other artists perform for free at the Super Bowl.
After all, why do artists perform for free at the Super Bowl?
First of all, it is worth noting that during the singer’s performance there were 12 songs in just 13 minutes. In addition, the muse took a funk remix made by a Brazilian DJ.
Not to mention that the singer even announced the new pregnancy and even took the opportunity to send a “merchan” of her cosmetics brand.
In other words, the presentation paid off.
After all, away from the stage for seven years, singer Rihanna marked her return with a live performance during the Super Bowl halftime show.
In this sense, it is worth mentioning that this is the name given to the final of the American Football League (NFL) and the most important sporting event in the United States, which took place in February.
However, regardless of the positive or negative reviews that the singer received, there is no doubt that this was one of the best decisions of the singer’s career.
Free action that generates profit
After participating in the event without receiving anything for it, the singer returned to being the most heard in the world.
In addition, her concert was seen by almost 120 million spectators, 5 million more than the joint presentation of other singers, such as:
- rappers Dr. Dre,
- Snoop Dogg,
- Eminem,
- Mary J. Blige and
- Kendrick Lamar last year.
On the other hand, 17 of her songs were in the Top 40 on the Spotify app.
It is also worth noting that Rihanna also gained over 3 million followers on Instagram and searches for her cosmetics brand, Fenty Beauty, grew by 833%.
That’s because she flaunted a compact powder when touching up her makeup during the show.
In addition, the singer still took the opportunity to expose the new collection of her recently launched line of lingerie, Savage X Fenty.
In this way, the apparently benevolent marketing action should further increase the singer’s fortune, currently estimated at US$ 1.7 billion.
In this sense, it is also worth noting that Rihanna is the youngest woman to become a billionaire in the Americas and remains one of the richest artists in the world.
That is, the reason why the girl performed for free is precisely because of the excellent visibility that the event provides.
‘Super Bowl Effect’
It is also worth remembering that Rihanna’s talent for business was probably what weighed in her decision to perform at the Super Bowl halftime show.
However, during a press conference for Apple Music, which was the main sponsor of the event, the singer said that it was about representation.
“That’s a big part of why it’s important to do this show: representation,” Rihanna said at the time.
“Representativeness for immigrants. Representation for black women everywhere. This is critical for people to see the possibilities. (…) I never could have imagined that I would get here, so it’s a celebration of that. I am so excited to have Barbados on the Super Bowl stage.”
Post-Suber Bowl Numbers
In this way, the success of the event is such that singer Justin Timberlake saw a 534% increase in music sales after performing at the Super Bowl in 2004 as a guest artist by singer Janet Jackson.
Additionally, rapper Travis Scott’s paycheck went from $500,000 to $1 million after his 2019 halftime show.
On the occasion, he performed as a guest artist with fellow rapper Big Boi in a show led by the group Maroon 5.
Singers Jennifer Lopez and Shakira also added another 3 million followers after their performance in 2020.
Old success
In addition, it is good to remember that the success of the event is not new. After all, in 1993, the performance of singer Michael Jackson, who died in 2009, broke audience records and took the album “Dangerous”, released in 1991, to the top of the charts.
Therefore, the financial benefits are even greater when artists combine these shows with tours.
Proof of this is that singer The Weeknd sold 1 million concert tickets a week after performing at the Super Bowl in 2021.
By contrast, the Rolling Stones set a record $558 million in revenue for their 2006 after-show tour.
So, according to ticketing company StubHub, artists typically see a 50% increase in searches for tickets after performing at the Super Bowl.
That is, in the case of Rihanna, the singer has not released an album since 2016 and has no planned tour.
However, she will earn millions in Apple Music dollars for a documentary she will make about her Super Bowl concert, in addition to earnings from other branded products.
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That way, now that you know everything about the reasons that led the celebrity to perform free of charge at the championship, just keep following the artist to find out what else she should do.
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